University alumni associations offer valuable lifelong connections between alumni and the university. From events to career services to specific content covering updates on campus and alumni accomplishments, each alumni association’s mission is to build comradery and nurture a network of their alumni to stay connected and give back to the university.
But, alumni associations are businesses as well, which means they have to always find creative ways to keep the lights on. Unfortunately, many associations rely on advertisers to help meet operational costs, which means they start to deliver to the advertiser’s needs rather than the alumni community they serve. In no way am I saying that advertisers are the sole revenue source for alumni associations, but it’s one of the main revenue sources besides alumni donations and membership dues. Think about it. When you go to your next alumni tailgate or local event, count how many advertising sponsors bombard their message to you.
However, this is where Intelligent Apples and Curious Complex come in with our dedicated marketplaces for college fan bases. Because alumni associations already understand their community and have built a trusted rapport, our marketplaces can help generate revenue for associations driven by the community, rather than advertisers. Our dedicated marketplaces cater to a college fan base and what better entity to partner with than alumni associations. Partnering is non-conflicting with the association’s mission, but in fact has the opportunity to advance their purpose and vision. It’s a relationship we dedicate ourselves to create in each marketplace we build and operate.
We strive everyday to connect with alumni associations to help them generate revenue, while providing a valuable service to their alumni, students and passionate fans. Please contact us if you believe your alumni association would benefit from a partnership with one of our marketplaces.
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