The idea behind button covers and the creation of ALTR started at a Catalina Wine Mixer. Alexandra Gramatikas, one of the Co-Founders of ALTR, and her partner noticed the lack in versatility surrounding the button while complaining about their blazers not having gold buttons. They realized the vast potential to “ALTR” a person’s existing apparel without having to spend a ton of money. At that point the idea and company began, so they developed a patent-pending design that is more affordable and versatile than what existed.
To make their idea a reality, the founders competed in the Unversity of Central Florida’s Business Plan Competition and were able to lock an initial investment to start the company and bring the product to market. ALTR’s brands itself as “Life was made to ALTR” and recently have expanded their operations to create even more customizable buttons for any occasion and look. They are a pretty unique product and we couldn’t be more excited to have them sell their button covers on GatorsCurious.com. But, if you happen to not be a Gators fan, they will be selling other button covers in our various different marketplaces as well.
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